TikTok Growth Strategist for Afruniverse Creative Marketplace

Afruniverse is building Africa's largest creative marketplace where businesses and creatives can connect, collaborate, and transact securely. We are looking for a TikTok strategist to create a foundation for Afruniverse's TikTok presence, increase awareness among African creatives, and attract young professionals interested in freelancing and creative opportunities. The goal is to build awareness and convert viewers into Afruniverse users. Expected Deliverables 1. TikTok Growth Strategy Provide: TikTok positioning strategy Target audience definition Content pillars Posting recommendations Growth tactics 2. Content Creation Create: Minimum 10 TikTok content ideas Minimum 5 ready-to-post TikTok scripts Content themes: Why Afruniverse exists Stories of creatives getting paid Freelancing education Creative opportunities Behind-the-scenes founder journey 3. Account Optimization Review and improve: Bio Profile positioning Hashtag strategy Content structure 4. Growth Plan Provide: 30-day TikTok growth roadmap Engagement strategy Recommendations for future videos 5. Knowledge Transfer Explain: How to continue posting How to evaluate successful videos How to convert views into registrations.